10 Signs Your Website Is
Costing You Customers
Your website should be your hardest-working employee. It’s always “on the clock,” greeting visitors, showing off your brand, and convincing people to take action. But what if instead of helping, your website is secretly pushing potential customers away?
Here are 10 red flags that your website is costing you business, and more importantly, how to fix them before another customer clicks away to your competitor.
Your Site Loads Slower Than
a Monday Morning
People have the patience of a cat near a bathtub. If your site takes more than 3 seconds to load, visitors bounce. Google also ranks slow sites lower.
Fix: Optimize images, use proper hosting,
It’s Not Mobile-Friendly
Over 60% of web traffic comes from phones. If your site looks like a shrunken desktop page, people won’t stick around.
Fix: Use a responsive design and check your site with Google’s Mobile-Friendly Test.
Outdated Design (Hello, 2009!)
An old site makes customers wonder if you’re still in business, or if your services are equally outdated. According to Stanford’s Web Credibility Project, design has a direct impact on trust.
Fix: Refresh your design every 2–3 years to stay modern and credible.
Poor Navigation
Why it’s a problem: If customers can’t find what they need within a few clicks, they’ll leave. Confusion costs conversions.
Fix: Simplify menus, add clear calls-to-action, and follow best practices from Nielsen Norman Group.
Weak or No SEO
A gorgeous site is useless if no one can find it. Without SEO, you’re invisible on Google.
Fix: Add keywords naturally, optimize meta tags, and blog regularly. New to SEO? Start with the Moz Beginner’s Guide to SEO
No Clear Call-to-Action
If your site doesn’t guide people toward the next step (call, book, buy), they’ll browse and bounce.
Fix: Place clear Call to Actions like “Get a Free Quote” or “Schedule a Call”. For inspiration, see HubSpot’s Call-to-Action Guide.
Broken Links and Missing Pages
Clicking on a 404 (page not found) page is like showing up at a locked store. It frustrates customers and hurts SEO.
Fix: Use tools like Ahrefs’ Broken Link Checker to find and fix broken links regularly.
No Trust Signals
People won’t hand over money (or even an email) if they don’t trust you.
Fix: Add reviews, testimonials, certifications, and clear contact info.
Content That’s Thin or Outdated
Visitors want answers fast. If your site has vague or outdated copy, they’ll find better info elsewhere. Google also prioritizes fresh content, according to Google Search Central.
Fix: Update blogs, service pages, and FAQs with fresh, helpful content.
Hard-to-Find Contact Info
If your phone number or email is hidden, people assume you don’t want to hear from them.
Fix: Place your contact info in the header, footer, and a dedicated contact page.
Your website is often your customer’s first impression. If any of these signs sound familiar, you could be losing business without even knowing it. The good news? Every single one of these issues can be fixed—and doing so can dramatically increase leads, sales, and trust in your brand.
At Grateful Web Services, we specialize in redesigning websites that work for your business. Contact us today for a free consultation, and let’s turn your website into your best salesperson.
