Your New Website
How to Go From Idea to Launch

If you are thinking about a new website or updating your old one, congratulations! This is one of the most important steps in showcasing your business to customers and potential customers. A well-designed new website not only improves credibility but also helps you attract more visitors and convert them into leads.

The Process of Building a New Website

The website development process typically involves several stages. The steps below outline a general framework, but keep in mind that every new website project is unique.

Planning

The first step is careful planning. This includes identifying the purpose of the website, defining your target audience, creating a content strategy, and determining the site’s structure and navigation. For best practices, check out Google’s guide to planning a website.

Design

Once planning is complete, the next step is design. This involves creating a visual layout, choosing color schemes, selecting typography, and adding design elements that align with your brand. Good design plays a major role in building trust with visitors — according to Adobe, design can make or break first impressions online.

Development

The development phase is the actual coding and building of your new website. This includes creating HTML and CSS files, integrating design features, adding functionality, and testing across devices.

Content Creation

Content is what drives users to your site. This stage involves writing text, adding images, embedding videos, and publishing multimedia. In addition, this is where keyword research comes into play — adding the right terms to your content helps improve search engine placement.

Testing

Before launch, every new website needs thorough testing. This ensures forms work correctly, links are functional, and the site displays properly across browsers and devices.

Launch

Once testing is complete and everything is approved, your site goes live. At this stage, it’s also important to submit your website to search engines to improve visibility.

Maintenance

A new website is just the beginning. Afterwards, ongoing maintenance keeps it secure, up to date, and optimized for performance. This includes updating plugins, monitoring traffic, and regularly posting fresh blog content. See our Maintenance page for more details.

Why Your New Website Matters

A modern website is one of your most valuable business assets. It helps customers find you, learn about your services, and engage with your brand. Investing in a new website ensures that you stay competitive in today’s digital marketplace.

We wrote a blog on this subject last year — you can read it here: New Website Blog.